Senior Manager, SMA Consumer Marketing

Job Description
About This Role
The Senior Manager, SMA Consumer Marketing is an exciting opportunity to join Biogen’s dynamic and high-growth Rare Disease Franchise. In this role, you will define the patient engagement strategy in a rapidly evolving therapeutic area with high unmet need, Spinal Muscular Atrophy(SMA). Working with key cross-functional and agency partners, the Senior Manager will join the SMA Marketing Team and will be responsible for developing and executing tactics to advance patient and community engagement. In addition, this individual will play a critical role in ensuring the patient voice is heard as the brand enters potential launch of new dosing.
What You’ll Do 
Lead the development of strategies, messaging, and creative assets for patients and caregivers that deliver against overall business objectives, including but not limited to: brochures/leave behinds, patient educational events, ad boards, social/media ads, videos, etc.
Lead the Patient Ambassador Programs—including content development, event scheduling/execution, and Congress engagements—maintaining a tight partnership with Patient Advocacy, the Family Access Manager (FAM) Team, and Program Ops to ensure seamless execution
Translate complex scientific ideas (RWE, CFL) to a consumer audience and work successfully with the Promotional Review Committee (PRC) to ensure win-win outcomes and maximum impact for patients
Identify opportunities for synergies across Rare portfolio brands, and work with the Family Access Manager (FAM) Team and Patient Services to drive a best-in-class patient experience, including leading field advisory teams for feedback on potential initiatives
Maintain strong relationships with cross-functional partners (e.g., Patient Advocacy, Corporate Affairs, Field, Medical, Legal, Compliance, Regulatory, Finance)
Prioritize and lead multiple projects, and effectively influence, collaborate, and communicate with internal and external partners to advance brand objectives
Manage agency spend and overall brand resources effectively, ensure accountability for timelines and overall project deliverables, and proactively communicate issues early
Contribute to the Annual Stakeholder Engagement Plan, Brand Plan, Annual Operating Plan, and more, and collaborate (as appropriate) with Medical and Global
Identify opportunities for synergies in customer delivery and field support across Patient and HCP Teams, and work as a link between functions to ensure seamless execution
Ensure the patient voice is represented for launch activities, and develop the accompanying patient engagement strategy, supporting Launch Meetings, and commissioning marketing research and/or Patient Ad Boards, as appropriate
Who You Are
You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.