Posted in: Executive Management in Los Angeles | Posted: |
Job Description
Developing & driving ongoing franchise strategy, seasonal tentpoles, and consumer product and promotional partner engagement and activations
Driving the development of kids' content strategy aligned with key targets for FY’28
Delivering key content beats for social media platforms, weaving in x-partner content, influencers, and messaging
Partnering with global BUs to deliver strategy, insights, consumer engagement & fan activities serving as a foundation for regional activation
Serving as a key resource in developing Program Presentations and Pitches
Partnering with key stakeholders, tracking progress, delivering support, and developing tactical plans
Facilitating the exchange of best practices, key processes, macro trends, and industry benchmarks
Sponsoring signature DNA and communicating competitive and demographical set
Creating tools and materials to support key stakeholders
Lead the development of franchise marketing, including an integrated brand marketing plan, global campaigns, tentpoles, and themes
Briefing and collaborating with Global Franchise Creative to deliver key assets, toolkits and snapshots
Partnering with divisions (and potentially their agencies) to deliver activation plans that drive regional brand growth, fan engagement, revenue, and momentum
Managing franchise activations, on-the-ground, and digital project teams engaging with multi-demo fans