Digital Growth Marketing Manager

Job Description
The Nearmap Digital Growth Marketing Manager is a member of the North American Marketing Team and reports into the global digital marketing group. In this role, you will combine creativity and analytical skills to generate relevant lead volume and pipeline within Nearmap vertical segments. Come prepared to find effective ways to utilize digital media channels in acquiring higher-converting customers at lower costs. The role centers on delivering rapid results while developing optimized and repeatable programs for long-term growth.
As a representative of both the regional business and the global team, the Digital Growth Marketing Manager will interface and direct the efforts of the digital agency partner, holding them accountable for results while regularly reporting progress to the Nearmap team. Innovation, collaboration, and a growth mindset is key as this marketer is responsible for program development, implementation and optimization through testing.
Key Responsibilities:
Digital Demand Generation - Lead the execution strategy of paid media campaigns, including campaign implementation, optimization, testing, and reporting
Digital ABM - Establish and manage digital account-based marketing campaigns that support enterprise growth campaigns across vertical markets
Stakeholder Management - Work closely with Marketing Managers to develop effective growth campaigns that support vertical objectives and targets
Vendor Management - Partner with external agencies and internal stakeholders to drive growth through data-backed testing and strategies
Reporting - Implement performance tracking using Google Tag Manager, UTM and Google Analytics
Analysis - Analyze and report on end-to-end conversion of leads and prospects generated from outbound and paid social media channels 
 
Please note, due to heavy collaboration with our Australia team, it is required that this person resides within the U.S. Pacific, Mountain, or Central time zones.