Postat în: Altele în New York | Adăugat pe site: |
Job Description
The Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers.
The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.
Responsibilities:
Manage planning with heavy collaboration across digital, TV, social, programmatic
Own tactical plan development, recommendation building, and negotiations across their respective channels
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development
Analyze data to inform purchase and channel allocation
Develop guidelines & budget allocations
Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Responsible for management and development of Associates and Senior Associates