Postat în: Altele în Oregon | Adăugat pe site: |
Growth MarketerOnsite | St. Paul, MN
BetterYou is a healthy habits companion that helps people find more time in the day for wellness through a no-touch solution rooted in behavior design. We're creating a world where your time isn't optimized by apps or advertisers, it's optimized for the things you care most about. We partner with companies and universities that want to support the wellness journeys of their staff and students. From great products to long-lasting companies, we believe that nothing great is made alone—come build with us!
As Growth Marketer, you will be responsible for developing and executing digital marketing strategies to drive new customer acquisition, member acquisition, and brand presence. You’ll work closely with cross-functional teams to align marketing efforts with overall business objectives, product launches, and content strategies. As a senior individual on the Marketing team, you will be expected to help level up the team’s processes and procedures to reach our growth targets.
Responsibilities include, but are not limited to:
Own and improve the performance of digital marketing channels.
Forecast, measure, and report on digital campaign performance.
Develop and implement digital demand growth strategies to reach 40% of qualified leads coming from inbound efforts.
Oversee ad development, testing, and analysis for performance optimization.
Co-create go-to-market plans for new and existing product launches and campaigns.
Guide paid efforts across channels, balancing growth and ad spend.
Oversee ad unit development, testing, and analysis for continuous improvement.
Track and analyze marketing campaign performance to measure success and identify areas for improvement.
Requirements
Key Competencies, Skills, or Abilities:
Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for different audiences and channels.
Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
Familiarity with content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and analytics platforms (e.g., Google Analytics).
Analytical mindset with strong attention to detail.
Ability to communicate, clearly, effectively, and proactively across different stakeholders
Creatively approach challenges with a growth-mindset and potential solutions
Passion for mental health and wellness, with a willingness to learn and explore new topics and trends in the field.
Experience - Required:
A minimum of 5-7 years of experience in marketing, with at least 3-5 years in a leadership or management role.
B2B saas high-growth marketing experience.
Proven track record of success in developing and executing marketing campaigns that achieve results.
Experience - Preferred:
Experience working in the health and wellness industry.
Benefits
Benefits
Health Care Plan (Medical, Dental & Vision)
401(k) Matching
Unlimited Paid Time Off (15 Day Minimum)
Family Leave (Maternity, Paternity, Illness)
Short Term & Long Term Disability
Culture Bonus
Retention Bonus
Office-First Workplace with Flexibility
Commuter Benefit
Stock Option Plan
Working at BetterYou
At BetterYou, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and perspectives allows our employees, product, and community to flourish. BetterYou is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, or Veteran status.
Learn more about BetterYou at