PR Specialist

Job Description
Who we are:
People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 400 international events in industries ranging from fashion to aviation, licensing to health and nutrition, manufacturing, licensing, and more. There is no such thing as a typical Informa Markets colleague…And that’s how we like it. We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge. It’s what makes us who we are.
As a division of Informa, a top 100 company on the London Stock Exchange, Informa Markets is the leading exhibition’s organizer in the world, plus so much more. We provide communities around the globe with opportunities to network, learn and do business. Using our industry Insight, comprehensive portfolio of events, content, and digital resources, we all share a passion for creating platforms for our global communities to connect and building environments that enable businesses to flourish year-round. We want to help shape the world for the better, and we hope you will join us on that journey!
More About the PR Team:
The Informa Markets North America Public Relations team works to develop the external communications and press strategy for the Informa Markets business supporting industry across fashion, brand licensing, engineering, construction, health and wellness, and much more.
We create stories and share news through various means like press releases, articles, and events for the communities we serve.
We're adventurous and driven by data. We value media impact and care about how media impacts industries as much as how we care about getting a cool mention in the news.
We work closely with senior leaders to be the voice of the business and help teams across the region share their successes, understand contributions to the state of the market, and lead the trends and insights of tomorrow.
We are given independence to try new things and are excited to share narratives we are really proud of.
We take our brand seriously but don’t take ourselves too seriously.
We love to joke, laugh, have fun, and are fans of each other! We also get to work across almost all areas of the business and partner with a diverse group of fun-loving, talented, and driven experts. Win win!
What we’re looking for:
The ideal candidate is a creative, passionate, and collaborative person who is instinctively excited about news and media as a powerful storytelling medium.
As the Public Relations Specialist for Informa Markets’ North America business, you will work directly with the Director of Public Relations, Public Relations Managers, and Brand Teams to support the media needs for the company’s public relations and external communication strategy. You will have the opportunity to travel and experience world-renowned tradeshows with the largest companies and brand leaders, work internationally across numerous markets and creatively tell the story of how we connect these businesses and industries worldwide using media communications as a primary channel.
You are an experienced relationship builder and connector, interested in the news, and have a proficient working knowledge and/or interest in the Microsoft Suite, distribution wire platforms, media contact databases, and foundational media distribution analytics. You’re a strong content writer with knowledge about how to write press releases pitches, articles, or marketing copy and are familiar with narrative-type content. You are comfortable doing a good amount of press outreach and know your way around a news outlet, can research trending topics, and create quality stories. You are motivated to grow into a strong publicist and know how to tell an impactful story using a combination of positioning, visual assets, thought leadership, and contextuality.
Most importantly, you love to have fun and laugh with your team! You are a collaborative, creative person who is passionate about what is happening in the world. You have a discerning eye for news and stories and want your brand to look good, being the global leader on stage! You feel comfortable in a team of people who work hard but have a lot of fun doing it. You are able to be an organized self-starter and chase tasks, but you also welcome feedback and direction, viewing it as an opportunity to be challenged, grow and learn together.
This role is perfect for you if you have a public relations or news content background (1-4 years experience) and want to excel in a supportive and dynamic environment.
What You’ll Get to Do as a PR Specialist:
Help build the Informa Markets brand and profile leaders, products, and events across industries including licensing, fashion, engineering, construction, natural products, and more.
Assist with the compilation of information and messaging across key communications for media trade shows, press tours, and other media events.
Reaching out to new media contacts, build relationships and media lists, develop new media audiences, recommend new media to PR team and brands.
Liaise with media including managing PR Inbox, supporting media to obtain event passes, vetting potential media leads, collaborating with media to create stories, collaborating with brand, external partners and internal executives to facilitate media opportunities.
Source new PR opportunities, trends, and tools, researching what is going on in the news, on social platforms, making recommendations to be where the media is at the right time, right place, with the right message.
Supporting data analytics and insights including inputting performance review of pr and press activities, communicating results internally across the team, brand and organization. Developing an understanding of media results to inform KPIs on media success and learnings.
Managing digital platforms for press release distribution, contact database, reporting and direct media outreach.
Liaising with industry association partners in the tradeshow network and each respective market to understand, create and share relevant news to the business and brand.
Supporting awards and recognition programs including messaging, data analysis, and liaising with award committees and platforms. Curating additional opportunities to celebrate and elevate successes across the business on a public stage.
Supporting the creation and distribution of media materials to targeted media contacts such as press releases and pitches.
Supporting on-site Press Attendees at events to create meaningful experiences, connections, and stories as well as remote contacts and partners during, before, and after an event to provide impactful data to create media opportunities
Assist in organizing press days, events and participate in brand activation planning and events.
The pay range for this position is 45,000 - 55,000 depending on experience 
This posting will automatically expire on 5/29/2024