Ad and Content Copywriter

Are you a dynamic writer with unparalleled expertise in crafting compelling ads and content copy looking to grow your career representing an innovative, fast-growing Would you be excited to be of a leading HR software company? Salary.com is looking to add a creative, self-motivated Advertising and Content Copywriter to our amazing team! HR and Compensation familiarity is a big plus.
We are the leading consumer and enterprise resource for  data, , , and . For 25 years, we have not only helped people understand their worth – we have also helped organizations attract and retain top talent by enabling smarter pay decisions. Today, Salary.com serves more than 8,000 customers and millions of consumers each year by connecting them with critical pay, benefits, and career data, technology, and resources. We are recognized by leading industry analysts as having the most innovative software platform in our space.
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About the Role…
Salary.com is competitively positioned as a leading enterprise resource for compensation data, software, consulting, and education. As a Salary.com Advertising Copywriter, you will be responsible for the development and execution of content and ad copy to support all stages of the customer/prospect lifecycle. This position reports to the Vice President of Content Marketing and partners closely with Marketing, Product Marketing, and Demand Generation.
Remote with one day per a week in the office, located in Waltham, Massachusetts
Monday-Friday, 8:30am-5:30pm
$88,000- $93,000 Salary range, Base + Bonus
This role involves creating original material that explains the principles of compensation and compensation management and highlighting SDC solutions. The writer will write direct response ad copy that motivates the reader to act for various ad channels including search ads, landing page copy, creative ads, and more. Content will align with current industry trends and interests, while educating a community about compensation management. The writer will need to be able to build strong relationships with the editor in chief, in-house compensation experts, product specialists, and key marketing executives.
The writer will build a library of original content that includes articles, blog posts and white papers. The content will be based on research and the insights of the key executives. Performance will be measured, in part by the amount of engagement and conversions that their copy encourages (click throughs).
Requirements
A Day in the Life…
Create direct marketing emails for 20 personas/niches each week
Generate direct response copy for Google advertising across as many as 100 keywords
Support other areas in need of copywriting/copy editing
Conduct research to better understand the target audience and incorporate insights into the copy to enhance its effectiveness.
Stay abreast of trends in advertising, copywriting, and related fields to ensure copy remains relevant and impactful.
Be the subject matter expert leveraging best practices on how to write copy that converts
Test and refine advertising messages based on feedback and performance metrics.
Build collaborative relationship cross functionally
Develop writing cadence that accounts for editorial feedback
Develop and adhere to style guide
Develop use case specific understanding of SDC products
Create content to drive new business and customer engagement.
Work with product marketing to create content for Salary.com’s web presence and ensure accuracy and consistency with core messaging framework.
 
Benefits
About You…
 
5+ years of related experience
Demonstrated direct response email and ad copywriting experience in a high-volume setting
Familiarity with the development of effective Google Ads and direct response copywriting
Demonstrated ability to write about the same topic for extended periods
Deep familiarity with the HR/HRTech landscape is required
Bachelor’s Degree in English, HR, or related fields preferred. MBA preferred but not required.
Strong written and oral communication skills.
Proven ability to manage multiple projects on time and on budget and work effectively within a cross-departmental team.
Salary.com Perks…
Awesome co-workers, exciting atmosphere, and career growth opportunities
10 paid holidays and generous paid vacation time
Cell phone and home office reimbursement
Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage
Perfect your Pay. Inspire an Impact. Drive a Difference.
At Salary.com, we know your worth- Apply today to explore opportunities to join our team!