Content Marketing Executive

Role: Content Marketing Executive – Castleford. 

Salary: up to £34K per annum.

Benefits:

Hybrid working.
Free parking.
Contributory pension.
Employee assistance programme.
Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role,  you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans.

Responsibilities:

Deliver our content marketing strategic plan in line with agreed priorities.
Shape the message – craft the core messages that deliver our solutions positioning.
Deliver the high quality, engaging content across identified priority areas of the business.
Content creation - create a wide variety of content - web, videos, presentations, sales support.

Promote content across online and offline channels – SEO, PPC, email campaigns.
SPECIFIC RESPONSIBILITIES

Content strategy development – develop and execute content strategies aligned with business goals
Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation.
Content creation – produce high quality and engaging content across multiple formats (web, social, email) targeted to audience interests and pain points
Content calendar management – create and organise content in line with campaigns & events
Content distribution – leverage channels and platforms to maximise reach and visibility.
SEO and keywords – integrate core keywords to drive content performance.
Content promotion – develop promotional strategies i.e. paid advertising, social
Audience engagement – foster engagement with target audiences to nurture and build loyalty.
Performance tracking and analysis – monitor the performance of content i.e. engagement, conversion rates and ROI.
Content performance reporting – Prepare regular reports & dashboards to show impact.
Stay updated on industry trends – best practice and emerging technologies in content marketing
Network effectively with commercial teams to prioritise and develop the understanding to develop our content plan in core areas.
Be a brand champion & custodian – ensuring consistency of brand guidelines.
Tone of voice – ensure all content is in line with brand ToV
Design – work with agencies to ensure content is on brand
To ensure company compliance at all levels with corporate ID policies
To conduct any other duties as requested to perform within the scope of your knowledge, skills and ability.
CORE MEASUREMENTS

Annual content plan delivered & signed off.
Deliver content calendar and reporting tools to measure content performance.
Delivery of solutions positioning content (web, presentations, video)
Delivery of automation support package (web, presentations, video)
Delivery of x content campaigns per annum

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

Bachelor’s degree in marketing or related discipline
A confident, self-motivated person

Ability to build excellent relationships through teamwork

3yrs+ content marketing experience

Excellent writing skills and the ability to communicate at all levels
Track record of producing a variety of content
Video creation & editing would be an advantage
Strategic approach combined with tactical execution 
Strong planning and project management skills
Excellent verbal / written communication and presentational skills
Highly competent with Microsoft office.
Full UK drivers’ licence.

DESIRABLE SKILLS

Track record in B2B Marketing