Copywriter and Digital Marketing Specialist

The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a passion for storytelling, a strong grasp of digital marketing principles, and the ability to produce high-quality content that resonates with our target audience.
The position status for this role is full-time exempt and the salary is $55,000/yearly
Requirements
Responsibilities
Develop creative and compelling copy for various marketing campaigns, including emails, social media posts, website content, ad copy, direct mail pieces, articles, etc
Drafts content for our two publications – The Advocate and The Practitioner – including writing articles in different writing styles (i.e., feature stories, news stories, membership updates, etc.), and editing all articles for accuracy and correctness
Collaborate with graphic designers and other team members to brainstorm and develop impactful content ideas
Plan, execute, and optimize digital marketing campaigns across various channels to attract, engage, and convert target audiences
Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improvement
Strategize, build, and oversee social media content through research, audience identification, bench-marking, and messaging-- this includes scheduling, monitoring, and analyzing social media posts
Develops, updates, and maintains content for (url removed) while optimizing for search engines (SEO) to improve visibility and drive organic traffic to the company's digital properties
Work with the conferences, membership and communications teams to develop, implement, and evaluate marketing and communication campaigns that promote continuing education offerings and FVMA publications
Support strategies to ensure marketing projects/campaigns are delivered on time, within scope, and within budget
Edit and proofread all print and digital content
Support special events such as yearly conferences that help promote the organization's mission – including but not limited to the FVMA Annual Conference, the FVMA Gulf-Atlantic Veterinary Conference, the FAEP Ocala Equine Conference, and the FAEP Promoting Excellence Symposium
Perform all other duties as assigned
Qualifications
Bachelor's degree in communications, marketing, or a related field
At least 3 – 5 years of related professional experience
Excellent communication (oral and written), interpersonal, copywriting, proofreading, and presentation skills
Ability to write for various audiences, craft articles in different writing styles, and draft communications for different channels
Knowledge of HTML, CSS, and web development tools (WordPress, Drupal, etc.) desired
Solid computer skills, including MS Office, and familiarity with marketing and video editing software (Adobe Creative Suite) and applications (Google Analytics, Google Ads, Facebook Insights, etc.)
Experience in content production for various communication channels and working with email marketing platforms; experience using Constant Contact is a plus
Video editing and production skills are a plus
Outstanding organizational and planning abilities
Detail-oriented and excellent multitasker
Effective time management skills and the ability to meet deadlines
Able to give and receive constructive feedback
Must provide at least 3-5 samples or access to a portfolio of work to apply
Benefits
Health Care Plan (Medical, Dental, Vision)
401(k) Retirement Plan 401 (Match 5% after one year)
Paid Time Off (11 days in the first year)
Paid Holidays Off (12 holidays observed)
Short-Term, AD&D, Life Insurance