Senior Email Marketing Manager

Job Description
Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. The Senior Email Marketing Manager is responsible for the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty within the Avery Dennison Solutions Group. 
What you’ll do:
Be the subject matter expert on email best practices within the marketing team.
Gain a strong understanding of apparel manufacturers path-to-purchase and own strategy to drive prospects through the buyer journey for specific segments.
Develop and execute email campaigns.
Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
Build the content marketing strategy to align with the buyer journey.
Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
Manage and track A/B testing outcomes and data.
Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.