Senior Associate, Content

Job Description
Overview: 
The Content Group is a unique and specialized team inside the larger Spark Foundry media agency. We are powered by people with an unwavering passion and vision for combining all forms of content to develop and produce brand-inspired experiences that flow seamlessly across touch points and screens. From television and movies, to social, mobile, gaming, and events, we weave storylines together to create fresh and modern content for brands and consumers. 
 
Role Objectives: 
Oversee branded content programs from brief to execution 
Participate in the development, execution, and stewardship/project management of publishing plans (print + digital + content) 
Understand all phases of the clients’ marketing objectives and provide media recommendations to deliver against these objectives 
Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space 
Demonstrate initiative by researching and identifying valuable information/insights to improve media product 
Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies 
Project manage programs from proposal stage through end date, including: concept development, asset negotiation, asset production and brand approval, reporting and optimizations 
Participate in negotiations, including but not limited to: evaluating RFP’s, spending trends, rate contracts, and program details across print, newspaper, digital, mobile, tablet, and integrated programs 
Meet with vendors to stay on top of marketplace and cultivate relationships within the vendor community 
Understand all proprietary research tools/processes and apply learnings during planning process 
Prepare and present plans as needed, including: objectives, strategy, rationale, and all backup materials  
Develops collaborative, working relationship with strategy teams