Email Marketing Executive

Entreprise: CV-Library
Type d'emploi: Temps plein

Management of the design, build, and send of effective customer facing email communications, using promotional and automated email marketing campaigns.

Client Details

Our client is a leading Consumer Goods (CPG) British fashion group based in Leicester, seeking an Email Marketing Executive. They have recently expanded its E-commerce activities and is now looking to develop this area of the business substantially.

Description

As Email Marketing Executive reporting to the Head of E-Commerce your duties will include;

Daily management of the design, build, and send of effective customer facing email communications, using promotional and automated email campaigns
Work closely with the key stakeholders to create campaigns to increase sales, drive recruitment and retention
Managing automated/trigger email campaigns throughout the customer lifecycle to maximise sales
Ensure all email campaigns comply with current email best-practice in the industry
Create quality content and proof-read any copy that needs reviewing
Drive strategy and campaign planning by analysing performance and KPIs
Create A/B tests for campaign optimisation
Align email marketing, social media, and content strategy
Maintain email list health and build subscriber/customer database for multi-channel marketing
Conduct detailed competitor analysis reportsProfile

3+ years of Email Marketing Executive experience
Experience of working with the dotdigital engagement cloud platform essential
Impeccable English writing skills, with an attention to detail and accuracy
Excellent verbal and interpersonal communication skills
Knowledge of HTML and CSS
Knowledge of Adobe Photoshop
Ability to work with minimal supervision and under deadline pressureJob Offer

32 Days Holiday (including Bank Holidays)
Free Parking nearby
Opportunity to work from home
3:15PM finish on Friday