VP of Growth Marketing - 256

Entreprise: Searchlight Inc
Type d'emploi: Temps plein

Our client, a long-standing leader in software technology, is looking for a talented VP of Growth Marketing to join their team. The ideal candidate is a personable leader who can manage a team across marketing functions and drive revenue growth. As VP of Growth Marketing, youll leverage your knowledge of the tech sector to devise compelling marketing strategies, including demand generation, lead generation, and lead management. This position is perfect for an established coach with TV advertising experience whos looking for a strategic role where they can make an impact.
Responsibilities:
* Lead growth marketing team, including advertising, email marketing, and lead generation
* Ensure the development and implementation of core business, competitive analysis, and growth marketing strategies and plans to meet business objectives
* Create and manage B2B lead gen strategy
* Utilize quarterly marketing KPIs to develop critical metrics and marketing reports
* Drive market impact by taking ownership of advertising and media partnerships, supporting Sales in acquiring new customers
* Measure campaign and activities performance, assessing them against company ROI and KPIs, adjusting strategy to achieve goals
Requirements
* BA/BS Degree with 10+years of marketing experience in technology space or B2B advertising a plus
* Experience in campaign development and media execution for TV ads
* History of success in developing highly effective strategies and business plans for all aspects of brand marketing
* Strong leader with a deep understanding of budgets, metrics tracking, and business planning
* Experience with B2B tech startups and managing external agency partners to drive measurable results
Benefits
Searchlight is a digital recruitment firm specializing in media, advertising, and emerging technology. Our expertise includes media sales, marketing, technology sales, media, client services, project management, analytics, ad operations, and other client-facing roles. If youre looking for a career in digital, we'd love to hear from you!