Publié dans: Autres dans Etats Unis | Posté: |
Job Description
Core Responsibilities include but is not limited to:
Build, test, and deploy newsletters & SMS campaigns, inclusive of campaigns, journeys, and triggers.
Develop expertise in our email and SMS platforms and be comfortable learning new systems and programs.
Assist in planning and managing email newsletter & SMS calendars.
Ensure timely asset requests and briefing to relevant departments.
Assist in creation of A/B test strategies to drive performance
Plan and manage updates to sign-up units and triggered emails to align with seasonal campaigns
Monitor and analyze campaign metrics and performance to ensure we’re driving optimum engagement and conversion for subscribers
Assist in developing performance dashboards to analyze CRM metrics to continually improve results and identify opportunities for growth
Collaborate with cross-functional teams including PR & Marketing, Ecommerce, and Stores to ensure alignment and consistency in customer communications
Work closely with the performance marketing team to coordinate campaigns across marketing channels to maximize overall traffic, conversion and revenue
Foster effective partnerships with email and SMS technology partners
