Senior Marketing Manager - Global Industry Marketing Lead

Entreprise: Publicis Sapient
Type d'emploi: Temps plein

Job Description
The Marketing team at Publicis Sapient have been undergoing an exciting evolution. After rebranding our business 3 years ago, the team restructured into industry verticals. To effectively support our growth in the future, we have been building industry centric marketing strategies, developing thought leadership content aligned to core issues in the Technology, Transportation, and Health verticals, and are evaluating the best tactics and messaging to resonate with firms in these industries as it relates to digital transformation. 
The Senior Marketing Manager - Global Industry Marketing Lead (TMT - Telecom, Media, Technology, T&M - Transportation & Mobility, Health) position oversees strategy, planning and execution for integrated marketing programs. In this position you will be a lead in contributing to the growth and positioning of our organization in a variety of ways, including: 
Serving as the lead marketing and industry advisor to our industry partners and key stakeholders in the vertical 
Have a deep understanding of the industries you lead, and how nuances in digital business transformation effect the industries in unique ways. 
Develop, maintain, and drive prioritization of industry marketing initiatives  
Provide strategic guidance on the best tactics to reach clients and build relationships
Work holistically across various marketing functional areas (including content, public relations, creative, marketing operations) to provide strategic oversight and guidance on marketing programs