Head of Marketing & Communications

The Role:
A critical role in the launch and development of the LATAM and TR Americas region, the Head of Marketing and Communications oversees all brand and trade marketing activations, local talent and influencer relationships and strategy, and full ownership of marketing and PR spend. Supporting the LATAM Brand Director, this role is responsible for conceptualising and executing the launch and sustain strategy for the brand across all LATAM territories, bringing together disruptive creativity and executional excellence.
 
Role Accountabilities:
Lead marketing and communications strategy across all consumer touch points, including clear product strategy, innovation animation, trade marketing, and investment across media channels and retailers
Define and deliver the media strategy for the region, including measuring media effectiveness and shaping best investment profile
Build a robust PR & Advocacy strategy, underpinned by authentic brand relationships, and including engagement of the Pro MUA community, relationships with local talent and KOLs, full content strategy across earned and owned social requirements
In deep partnership with the Head of Commercial, Retail and Education, conceive a launch strategy for each territory and retailer across the region, securing best in class visibility from our partners, and delivering market disruption and record-breaking growth. Own the overall trade marketing negotiation and delivery with all retailers and operators
Through a strong relationship with the Global Digital team, shape the local social and digital activities, including social investment and digital trade marketing, to optimise recruitment and retention across the region
Lead and inspire the marketing and communications team in region to deliver bold and daring activation, fostering a culture of collaboration, passion for the brand, drive for results and limitless thinking. Support the personal and professional development of the team, to build their capability and future career pathway within the brand
Work closely with counterparts in the Global Marketing and Communications teams to optimise global content, events, and opportunities for local amplification
Oversee and deliver a robust marketing and communications cost budget, delivering activities at best ROAS on time and within agreed budget; work with Finance to meet quarterly forecasting expectations
Monitor competitor landscape for relevant product, trend, consumer behaviours, and media insights to drive optimisation of local activities and support global
 
Reporting Relationships:
Reports to: Brand Director
Requirements
Extensive experience leading marketing organization at a beauty or fashion brand
Marketing knowledge across media - print, digital, social, OOH
Strong strategic and analytical abilities
Extensive experience in beauty / lifestyle / fashion / retail marketing
Interest in trends across popular culture, art, beauty, fashion and film
Enthusiastic, energetic, team player and thought leader
Proven track record in brand management and growth
Strong leadership skills
Outstanding verbal and written communication skills required
Spanish speaking preferred
Outstanding leadership/interpersonal skills required
Benefits
Base Salary Range: $(phone number removed)
Company Benefits:
Generous staff discount to use on all products
Access to Tilbury Treats – our very own rewards platform allowing you to save money and gain ‘money can’t buy’ discounts on anything from gym memberships to cinema tickets
Medical, dental, and vision benefits
Commuter Benefits (Pre-tax)
Flex Spending Account (FSA)
Employee Assistance Program (EAP)
401(k) with Company match
Paid Time Off
Birthday PTO
Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
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