Sr. Director, Brand Strategy

Job Description
The Senior Director of Brand Strategy is primarily responsible for continuing to build and deploy Visa’s brand positioning to ultimately enable Visa to drive relevance and preference with key audiences, and across Visa’s business priorities. A keen ability to understand and anticipate cultural and commerce trends, turn insights into actionable strategies, and connect it back to innovating Visa’s global brand is critical to success.
This individual and his/her team will work with Marketing Executives, key global stakeholders and five regional brand teams to successfully bring to life – and evolve over time – the strategy for the Visa brand, currently ranked the 6th most valuable brand in the world, according to BrandZ.
The position reports to the Vice President of Global Brand Strategy and Planning and will be based in Visa’s San Francisco, California or New York office.
 
Essential Functions
Oversee the global brand strategy to advance Visa’s Positioning.
To power the next phase of Visa’s growth, continue to develop and refine a clear strategy to leverage Visa’s historic strength in consumer card payments to re-position the brand as a leader in all forms of digital payments and money movement.
Lead ongoing alignment of our enterprise behind the brand positioning for Visa and infuse that positioning in all activities, achieved through equipping the function with strategic tools and resources and driving strategic platform commitment and clarity across marketing and business units.
Oversee / evolve the brand voice & message architecture, as well as brand behaviors to advance brand positioning and respond to changing market dynamics.
Consult on changes and application of Brand Health/Strength to help enable markets’ success.
Innovate the Visa brand by anticipating cultural and commerce trends and applying insights to actionable strategies that improve brand preference and relevance.
Establish learning agenda for brand innovation and leadership of Visa in culture and in commerce.
Partner with internal teams and external partners to curate insights and consumer trends to help inform new brand behaviors and opportunity areas that grow value for the Visa brand, and hand-off key strategies for global and/or regional executions.
Provide functional thought leadership to Global CMO and Marketing Leadership team on a range of initiatives including brand strength, consumer trends, modern branding, etc.
Apply brand strategy to creative strategy for marquee applications of brand positioning.
Lead or author brand reviews of priority briefs in global or region and consult on ways to improve strategy execution, facilitating cross-sharing of results, and insights to produce best in class work, ensuring work ladders into positioning.
Help inform brand narrative arc across fiscal years, sponsorship activations, and initiative campaigns, and partner with Creative, Design, Content, Sponsorship teams to ensure a cohesive story from Visa.
Participate in central briefings of global assets (e.g., global films, sponsorship activations, and content) and partner with Global, Regional, and Agency teams to develop and deploy work.
Lead Brand Strategy Agency Relationships, Budget, and Personnel.
Lead team of brand strategists overseeing team vision, project delivery, and talent growth and development to consistently meet or exceed Brand Goals.
Manage brand agency roster to build best-in-class work and manage associated budgets on quarterly and annual basis.
Help to improve Visa’s agency briefing process in partnership with Agency Management team.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.