Product Manager, Durables

Job Description
Avery Dennison is seeking a Product Manager to join the Materials Group organization. This role is aligned to the Label and Packaging Materials business and is responsible for planning and managing the P&L and commercial strategy for the Durables portfolio. The successful candidate will provide vision and direction to the organization and drive execution to achieve the strategic and P&L goals for this product portfolio.
KEY RESPONSIBILITIES:
· Develop strategic and annual operating  plans and lead efforts of a cross-functional team efforts to meet evolving customer and market needs.
· Execute a portfolio management approach to assigned products to optimize growth and profitability incorporating global approach where logical.
- Lead customer and internal communication strategy and implementation including advertising, promotions, selling tools, e-marketing campaigns, and lead generation tools.
· Lead execution of multi-generation product plans including: new product introductions and line extensions, product re-engineering and cost out, product promotions, data sheets, selling sheets, training and other sales tools and communication of product and service program changes.
- Develop & execute strategies to expand into new market segments using current and new product platforms
· Develop & implement pricing strategies to maximize product line growth & profitability.
· Collaborate with sales force and market segment managers to support growth and/or product development initiatives.
· Collaborate with Supply Chain and Sales in the development/implementation of service strategies & programs for assigned product line
· Travel 25%