Digital Marketing Manager

Digital Marketing Manager
Leicestershire / Hybrid Working
up to £45,000p.a.
* Do you have a passion for keeping up to date with the latest search engine guidance and a sound knowledge of website concepts?
* Do you consider yourself to be analytical and strategically minded?
* Are you looking for a job where you can truly carve a career with a reputable and growing company?
The Company:
ER Recruitment is working alongside a nationally leading organisation who are continuing to grow and dominate in their sector.
The successful candidate will possess a deep understanding of SEO, CRO, social media, PPC, and display advertising, along with a proven track record of driving results and managing large-scale budgets.
Role & Responsibilities of the Digital Marketing Manager:
* Develop and execute advanced SEO strategies to enhance website visibility and drive organic traffic growth.
* Conduct in-depth keyword research, competitive analysis, and regular audits to identify opportunities and areas for improvement.
* Collaborate closely with cross-functional teams to implement SEO best practices and ensure alignment with overall business objectives.
* Analyse customer journey touchpoints and implement data-driven strategies to optimise conversion funnels.
* Develop and oversee A/B testing and experimentation programs to drive continuous improvement in conversion rates.
* Provide strategic insights and recommendations based on comprehensive data analysis and performance metrics.
* Guide the implementation of innovative social media marketing strategies to increase brand awareness and engagement.
* Direct the creation of compelling content across various social media platforms, ensuring alignment with brand voice and objectives.
* Oversee the management of social media channels, including content scheduling, community management, and performance tracking.
* Drive the strategic planning and execution of PPC campaigns across diverse channels, optimising for maximum ROI and performance.
* Manage large-scale PPC budgets, overseeing campaign setup, keyword targeting, ad copy creation, and bid management.
* Utilise advanced analytics and attribution models to track and measure campaign effectiveness, making data-driven optimizations.
* Develop and implement display advertising strategies to increase brand visibility and drive targeted traffic and conversions.
* Partner with Marketing Managers, to oversee the creation of visually engaging display ads and banner designs, ensuring alignment with brand guidelines and messaging.
* Utilise advanced targeting options and audience segmentation techniques to optimise campaign performance.
* Monitor and analyse campaign metrics to identify trends and opportunities for optimisation and refinement.
* Conduct comprehensive benchmarking and competitive analysis to assess market trends, identify opportunities, and inform strategic decision-making.
* Monitor competitors' digital marketing activities and industry trends, leveraging insights to stay ahead of the curve and maintain a competitive edge.
* Establish KPIs and benchmarks to measure the success of digital marketing initiatives, continuously striving for improvement and innovation.
About You as the Digital Marketing Manager:
* Extensive experience in digital marketing, with a focus on SEO, CRO, social media, PPC, and display advertising.
* Strategic mindset with the ability to think creatively and drive innovation.
* Proven track record of driving results and achieving KPIs.
* Strong analytical skills and proficiency in data-driven decision-making.
* Excellent communication and teamwork with the capacity to inspire and motivate teams.
* Advanced proficiency in digital marketing tools and platforms.
* Bachelor’s degree in marketing or certifications are a plus.
Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.
While we aim to get back to all applicants, if you do not receive a response within 7 working days then unfortunately your application has been unsuccessful on this occasion.
We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details.
We look forward to hearing from you