Posted in: Executive Management in Utah | Posted: |
Job Description
We're searching for a smart and hungry Consumer Insights Manager or Associate Manager. This pivotal role will shape our approach to launching new products and expanding our brand's presence within the creative project making category. You will execute Cricut’s research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences. Collaborating closely with product and marketing managers, you'll design, gather, and analyze research data, from ongoing trackers to adhoc studies, translating insights into marketing, product, and experience strategies.
The range of studies you’ll work on spans the gamut, from brand awareness/equity/health trackers, NPS tracking studies, price optimization studies, positioning and/or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis. The ability to conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies, is a plus.
Responsibilities
Design and execute adhoc research projects from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires, programming surveys, fielding surveys using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendations
Maintain and evolve tracker studies, such as brand health or NPS
Analyze large survey-based datasets (including syndicated datasets) and conduct analytics like driver analysis
Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
Ensure stakeholder buy-in, taking care that stakeholders have digested and know how to apply research findings
Work with cross-functional teams, using insights to drive alignment, actionability, and win-win outcomes
This is a hands-on role, with potential to manage vendors