Account Director

Job Description
Key Responsibilities 
Lead day-to-day client relationship on assigned brand  
Contribute to the brand strategy and effectively influence the client to achieve brand objectives. 
Be responsible for managing and leading the assigned account team  
Agency Operations 
Understand agency revenue and profitability model and ensure work is completed within budget by project. Determine budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources  
Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.  
Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices  
Advance best practices in agency process  
Develop staff, mentor 
Knowledge 
Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations  
Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients  
Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business  
Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client  
Strategy 
Contribute to and drive the brand strategy. Take ownership of and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.  
Core contributor to presentations, development of client of annual plans and significant interim programs  
Be responsible for new business opportunities and driving growth on assigned brands  
Tactics and Execution 
Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.  
Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback  
Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives  
Proactively coordinate and integrate across all agencies at BAL’s direction, as needed  
Have a solid knowledge of Publicis Health businesses, offerings, and tools  
Client Relationship 
Own client relationships on assigned brands. Effectively manage day-to-day business and interactions
Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed  
Seek opportunities to showcase agency work among current and prospective clients  
Find opportunities to grow business within current accounts and into new accounts  
Be and be seen as point person for mid-level to senior clients  
Have excellent presentation skills  
Demonstrate ability to adapt to various client corporate cultures  
Solve client issues and independently moderate conflicts with significant complexity and political sensitivity