Posted in: Executive Management in Pennsylvania | Posted: |
Job Description
This role will report in person to our Knoxville, TN office.
The purpose of this job is to support Internal Brand Marketing and assist in the development and execution of brand marketing strategies across integrated channels.
Essential Functions
1. Support the internal brand marketing team with delivering brand marketing programs on time and on budget
2. Assist supervisor with the management of agency partners by actively participating in agency meetings and providing feedback
3. Develop project briefs, lead projects and provide feedback to ensure output supports brand strategy
4. Collaborate on the creative process including copywriting and design
5. Collaborate with cross-functional marketing teams to execute brand campaigns and drive overall brand strategy
6. Monitor, evaluate and report campaign performance; actively look for improvement opportunities
7. Monitor, evaluate and report on marketing programs of key industry competitors and build insights-driven marketing programs
8. Maintain competitive analysis on team member engagement campaigns
9. Participate in presentations to senior leadership
10. Assist supervisor with the management of company events, photoshoots, video shoots and other content production as needed
11. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
12. Ensure all activities are in compliance with rules, regulations, policies, and procedures
13. Complete other duties as assigned