Associate Director, HCP Media Strategy & Planning

Company: Publicis Health Media
Job type: Full-time

Job Description
The Associate Director, Media Planning & Strategy defines daily functional management of client needs and leads the daily work of the Strategy team who possess deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will possess a deep understanding of the HCP (Health Care Professional) audience
You will further develop your expertise in different media research tools
You will provide support to the Director, Strategy and VP, Strategy
You will manage a team of direct and indirect reports including the following areas:
Onboarding
Performance Management
Provide training on processes and tools
Manage and delegate team workload
Responsible for the outcomes and deliverables of the team
Coach team to achieve client and agency requests
You will manage multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:
You will provide the initial perspectives on media strategies
You will provide input to client to help shape their marketing priorities
You will develop a daily relationship with appropriate clients on assigned brands
You will oversee overall media strategy, approach, and plan on each account
You will manage the media channel mix and initial budget allocation & rationale
You will represent the interests of other capability teams in client and agency partner meetings
You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
Push for continuous improvement of self, team, and client deliverables
You may be asked to contribute to new business and organic growth efforts

Apply for this job