Director, Analytics

Job Description
As a senior member of the Analytics team, the Director will be responsible for managing and developing junior team members while overseeing and leading the development and delivery of data driven solutions to improve marketing performance and understand the impact. The Director of Analytics will collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics and measurement approaches to meet those objectives. The Director will lead clients, agency teams and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. There is a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. This role must be able to solve business issues through data, creativity and human-insights and by partnering with various key stakeholders.
Role Overview:
Client Leadership & Business Development
Provide strategic thought-leadership to senior client stakeholders and cross-functional partners by designing, prioritizing and executing strategic projects to improve marketing performance
Lead development of analytics solutions to address client’s business and marketing needs
Work as part of a cross-functional team to understand business and marketing objectives and develop integrated marketing solutions and approaches to meet those objectives and improve marketing performance
Provide cross-agency data and analytic leadership across task orders to continuously drive collaboration and consistency across team
Generate and communicate clear, compelling data analysis in a clear and insightful narrative with actionable insights to ensure data is easily accessible and insightful
 Practice Development
Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase market performance
Collaborate across a broad range of agency stakeholders including, media, strategy, operations and data science, for development and refinement of capabilities.
Drive the use of analytics forward thinking across the organization and the evolution of our reporting infrastructure by adopting cutting-edge technologies and best practices
Identify new trends, technologies, and solutions in the marketplace, and within Publicis Groupe, around digital marketing measurement and development of business plans to address client needs and innovation opportunities
Drive education around the relationship between advertising investment/activity and client’s long-and short-term business growth
Scope and oversee design and execution of outcome-based measurement approaches that fuel short and long-term business goals