Posted in: Other in Chicago | Posted: |
Job Description
We are enhancing the Global Communications function of the Global Impact Team to advance how we tell the incredible stories of our business, brand, and impact!
The Impact Communications Sr. Manager is part of the Global External Affairs team that develops coordinated communications and media engagement strategies to deliver McDonald’s Accelerating the Arches business strategy and strengthen the brand through advocacy and action across the two Impact priorities of People and Planet. This role reports to the Director of Global Corporate Communications, and primary responsibilities would include leading media relations, partner engagement, and executive insight to advance McDonald’s People & Planet priorities. For Planet, this includes initiatives linked to programs such as net zero, circularity, regenerative agriculture, and renewable energy. For People, this includes programs like diversity, equity and inclusion (DEI), employment opportunity, workforce, and community efforts.
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
Strategy & Planning
Applies critical thinking & understanding of internal/external landscape to develop coordinated external affairs and media engagement plans that advance and promote McDonald’s Impact agenda.
Leads third-party relationships with priority NGOs, SMEs, industry, suppliers, and partners.
Proactive Storytelling & Narrative Management
Use discernment, insights and knowledge of the business landscape and reporter interests to plan proactive earned media moments that deliver breakthrough stories for targeted audiences.
Align with appropriate SMEs to identify, vet, and plan credible executive visibility and thought leadership opportunities on Impact-focused moments such as international climate meetings/convenings, ESG milestones, Purpose & Impact Reporting, etc.
Accountable for developing and maintaining McDonald’s corporate narrative related to People & Planet, constantly mining for potential news angles and data to support opportunistic storytelling.
Cross-Functional Coordination
Partners with global and regional/market Impact and communications partners to serve and advance global Impact initiatives.
Connects with cross-functional subject matter authorities in Global People, Sustainability, Menu, Supply Chain and Legal to understand, develop and deploy key elements/messaging of the Impact narrative.
Serves as an external affairs subject matter authority for partners across the company to deliver a cohesive corporate perspective across key initiatives/critical issues related to the role.