Posted in: Other in Denver | Posted: |
Job Description
We are seeking a Field Marketing Manager for Existing Business, to help support our growing sales team.
As Field Marketing Manager, Existing Business, you will be responsible for the strategy and execution of high-impact field programs to support pipeline acceleration of existing business opportunities. This position requires the management and full execution of a unique blend of events (digital and live), direct and online marketing, ABM, and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Senior Director of Demand Generation, the ideal candidate is a modern marketer that has a demonstrated track record of developing and executing successful cross-sell/up-sell and customer marketing strategies and programs.
Responsibilities
Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support existing business sales pipeline and revenue goals
Develop and execute demand generation marketing programs – in person and online events, webinars, integrated campaigns and roadshows
Coordinate all aspects of select customer and networking events that support their sales team
Forecast and measure impact of programs on sales cycles
Analyze program results and optimize as needed
Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
Maintain ongoing communications with the regional sales leaders, field marketing peers and senior leadership teams
Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs