Posted in: Other in Sheffield | Posted: |
Own an assigned Category Strategy, leading the development, socialisation, and implementation. Keeping it live, dynamic, and stretching.
1. Role Key Accountabilities
· Be the voice of the shopper & consumer via effective use of market data, insight & trends.
· Develop, and implement shopper & consumer led category plans to support delivery of commercial, and customer objectives.
· Create and deliver compelling selling stories for FFG products in conjunction with Sales, Marketing and Development Teams.
· Develop category plans to drive our Branded portfolio.
· Build positive relationships with external & internal stakeholders.
· Attend customer meetings to present latest category, market, and shopper data & insights.
2. Knowledge, Skills and Experience
Essential:
2+ years in a customer facing FMCG Customer Marketing/Category Management (ideally with Major Multiples)
Experience of using key category management tools - e.g. EPOS & panel data, shopper & consumer insight, range management, space planning/merchandising
Commercial insight & acumen - build/adapt customer/category plans to meet & exceed commercial objectives
Able to present category information in a clear & confident way to all audiences
Strong communication skills
Ability to interpret multiple data and insight sources to solve problems effectively
Ability to work on own initiative and also as part of a team
P&L understanding
Strong attention to detail
MS Office skills (Powerpoint & Excel)
Educated to Degree level
Full clean driving licenseDesirable:
Bakery Category experience
Experience of using retailer loyalty card data platforms