Marketing Specialist (Digital)

Marketing Specialist (Digital)
£25-35k
Shropshire - Commutable from Telford, Shrewsbury, Market Drayton, Bridgnorth
VR/10345

A great opportunity has arisen for an experienced marketer to join a growing creative marketing agency.
The position will act as the bridge between the clients and the marketing / web development teams. The Digital Marketing Specialist will take an active role in defining and delivering marketing activity with a focus on digital channels and performance monitoring through web analytics.

Role and responsibilities:
· Work with clients to develop their marketing strategy with an emphasis on digital channels; website content strategy, email marketing, organic and paid search, social media, etc.
· Create social media content strategies for our clients, outlining the mix of content, schedule and rationale / desired outcome behind posts
· Support on the execution of the proposed marketing activity where appropriate
· Review performance of digital marketing activity and client websites
· Interpret results and share insights with clients where appropriate
· Work with development and content creation experts to deliver results
· Account Management - New client discovery and onboarding; work with new clients to capture their needs and assess their requirements
· Take the lead on important projects you are involved in and communicate updates to clients
· Copywriting and content creation - Create clear, easy to understand written copy edited to be suitable for the target medium

Skills and experience

· Previous experience in a similar marketing role
· Experience in website content strategy, email marketing, organic and paid search, social media
· Good content creation skills
· Account management/ project management experience
· Experience in Google analytics