Graphic Designer

Graphic Designer
Location - Metro Depot, Wednesbury
Salary: £28K – £32K per annum, DOE + Benefits!
Contract: Full time, Permanent
Benefits: MML Pension, Annual Leave Pension & Free travel on Tram & WM Bus for you and your partner
West Midlands Metro is your ticket to an exciting career in the heart of England's thriving West Midlands region, we are the driving force behind modern, sustainable urban transportation.
Our sleek trams connect cities, towns and most importantly – people!
With a strong presence in the heart of England, we play a crucial role in connecting communities, enhancing mobility, and contributing to the economic development of the region.
We take pride in offering a safe and comfortable mode of travel that reduces congestion on the roads, lowers carbon emissions, and fosters a greener future for the West Midlands.
We are now recruiting for a Graphic Designer to assume responsibility for creating visually appealing concepts and designs that meet the needs of the business and effectively convey WMM’s message.
You will work across all marketing campaigns, customer comms, internal engagement and the WMM website, delivering captivating and engaging content, with a strong focus on delivering customer-focused user experiences.
You will be the gatekeeper of the WMM brand, maintaining consistency across all touchpoints and adherence to the brand guidelines.
Design work will include creating infographics, newsletters, graphics, maps, video, photography, etc.
In addition to this as our Graphic Designer you will be responsible for:
• Designing captivating graphics using Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for marketing campaigns, social media posts, and other promotional materials.
• Generating compelling video and animated content.
• Designing and managing campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Managing WMM’s website on a day-to-day basis, liaising with the relevant teams to ensure all sections, copies, images, graphics, news etc. are up-to-date visually appealing and accurate.
• Taking charge of producing and managing the quarterly newsletter.
• Designing partnership proposals, campaigns, PR events, reports, agreements and email communications.
• Managing multiple projects, adhering to deadlines, and ensure design consistency.
• Keeping updated on graphic design and software trends to keep marketing materials current.
• Analyse social and website performance data and produce reports to guide future content strategies.
• Undertake all other duties within the job's scope and purpose as requested by the line manager.
In order to be successful within this Graphic Designer role it is essential that you have:
• A Bachelor’s degree (or equivalent) in graphic design.
• A minimum of 3+ years’ experience in a graphic design role.
• A portfolio demonstrating your creativity, technical skills, and ability to execute design projects.
• High proficiency in Adobe Creative Suite
• Detailed knowledge of social media platforms
• Strong understanding of design principles, typography, colour theory etc.
• The ability to work alongside other departments and manage their expectations.
• Experience with programming scripts, including XML, HTML CSS for web design implementation.
• Excellent written and verbal communication skills.
• Comfortability in working with challenging deadlines whilst managing multiple activities.
• Excellent attention to detail and ability to deliver high-quality work.
• A highly motivated and results-orientated mindset with the persistence and determination to complete the task at hand.
• Experience collaborating with the relevant teams and working independently when necessary.
• Knowledge of User Experience Design (UXD) principles.
If you feel you have the skills and experience to be successful within this role, click on apply today forwarding an up-to-date copy of your CV for consideration.
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