Posted in: Marketing in West Midlands | Posted: |
An opportunity to play a key role within the global Sales & Marketing team has emerged at a globally recognised brand. The Product Marketing Manager is responsible for planning, co-ordination, and the overall content and message management of product marketing activity for our client's growing marketing function and new product line.
The remit for this role will encompass the strategy and delivery of both new product launch activity and ongoing product activation initiatives, as required to maximise sales within the global market. Driving the process from initiation to completion, you will ensure the approach to market is successful, competitive, relevant, and exciting to target customers.
You will take the lead in coordinating delivery across internal teams to ensure that they are fully briefed and supported to guarantee the successful launch and market performance of the categories, individual motorcycles, offers and services for which they are responsible. This will involve liaising and engaging with several departments including Product Planning, Central Marketing, Dealer Development & Training, and our Subsidiary network.
As the go-to expert for the categories/models that you will be responsible for, you will be required to maintain a commanding knowledge and ongoing understanding of the categories you manage. These categories will encompass the status of the market landscape, competitor position and product offers, and customer types across the world.
A variety of competitive benefits, including an enhanced holiday scheme, employee benefits platform and a favourable life assurance scheme