Marketing Insights & Communication Manager

Our Client is a fast-growing innovative speciality Chemical Distribution and Manufacturing company. They are now seeking a Marketing Insights & Communication Manager. This position will be office based in Redditch, Worcestershire with the opportunity of hybrid working. (Three Days in the office and two days working at home). The position is a full-time permanent role.
Job Purpose
* Responsible for the marketing function and overall corporate image and the image of the individual divisions thereof. To cover creation and implementation of all elements of strategy and planning that enhances brand equity and assists the company and its divisions in achieving its objectives.
* To plan, develop, implement and measure marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality. All activity to have a measured output that is reported on.
* To ensure any relevant training is undertaken to keep up to date and continue to optimise the company's marketing expertise and knowledge to support the strategy.
Key Responsibilities
Campaign Strategy
* To develop and periodically update marketing strategy tightly aligned with the Vision, Mission and Strategy of the company and the divisions.
* To utilise the marketing strategy to create and implement a marketing plan
* To develop and manage, in conjunction with Division Managers, an integrated digital marketing plan to support the promotion of each division
* To co-ordinate the development of the company website and those of the Divisions in line with brand guidelines and sales strategy requirements
* To run effective marketing campaigns which deliver key messages, USPs and brand collateral to the target channels and industry sectors
* To position the company as an authority within its specific market and product areas
Best Practice and Organisation
* To manage all third party event attendance from conception through to delivery in line with sales strategy priorities
* To produce and keep up-to-date a clear set of brand and style guidelines
* To co-ordinate, produce and deliver client and staff email newsletters
* To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources
* To freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business
* To develop and manage the agency’s use of marketing software and its integration with the CRM system
KPIs and Reporting
* To produce clear ROI reporting of all scheduled activity
* To develop clear and insightful leads reporting
* To design and implement best-in-class tracking of all web activity and leads
Communication
* To work collaboratively with a diverse staff team to create and manage cross-organisational, integrated marketing strategies
* To work with the MD and Divisions to design a marketing framework
Qualifications and Experience
* Educated to degree level in English, Media Studies, Marketing, Communications Studies, Journalism, or an equivalent specialism
* Strong marketing experience
* Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness, and readability
* Proven listening, negotiating, and influencing skills. Creative thinker with proven campaign experience
* Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas concisely, both verbally and in writing
* Analytical, with the ability to interpret information, news, data and research quickly –and distil the most important/relevant information to inform unique and innovative new content and creation ideas
* Blogging experience within the digital sector and excellent working knowledge of major social media channels
* An excellent understanding of the requirements to ensure SEO.
* Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task. Resilience and proven ability to meet tight deadlines and remain calm under pressure in a fast paced sales environment
* Excellent communication skills
In return, our Client is offering a basic salary of c£50,000 per annum (salary is negotiable and dependent on experience) plus benefits.
To apply for the above position, please send your C.V to Lorraine Roger, Director at Atom Recruitment Ltd