Posted in: Marketing in Newcastle upon Tyne | Posted: |
Product Marketing Manager
Salary upto £58,500K plus excellent benefits
Full time permanent
Location: Newcastle – North East – WFH 3 / 2
Sector: Market leading ecommerce, design & product manufacturing organisation
Multi-channel / multi category
Immediate hire
Our client is a market leading ecommerce, design & manufacturing organisation and this is an excellent opportunity to join in a new Product Marketing Manager appointment. You will develop strong relationships with clients, connecting with key business executives and stakeholders, manage client budgets, planning and coordinating product marketing campaigns and new product launches.
Key Areas: -
* Strong product marketing experience
* Take full ownership of all marketing for new product launches
* Data and insights exp
* Experience of integrated multi-channel marketing communications strategies
* Experience in a brand / ecommerce environment B2B & B2C
Key Duties and Responsibilities
* Lead the marketing for all new product launches / product range, coordination and execution of all of the marketing launches and the ongoing support for each product and category.
* Set messaging strategy for products across all channels
* Lead strategic product marketing projects – You will use customer and business level analysis to proactively identify long term opportunities
* Product marketing calendar – You will forward plan and manage the product marketing calendar
* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.
* Lead the product messaging, customer research & reporting
* Manage and drive an integrated multi-channel marketing strategy
Person Specification
* Degree level marketing qualification
* Ability to think on your feet and make independent customer and commercial decisions within an agreed framework.
* Experience in a brand / ecommerce environment