Marketing Automation Specialist

Company: BlueScope Buildings North America
Job type: Full-time

Job Description
We're on an exciting journey to redefine Digital Marketing at Bluescope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. As a Marketing Automation Specialist, you'll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success.
In this strategic position, the Marketing Automation Specialist will play a pivotal role in shaping and optimizing our marketing automation programs, aimed at attracting, engaging, and retaining leads and customers. Armed with the power of data and real-time insights, you will craft a personalized and immersive customer experience. Leveraging tools like Salesforce, Marketo, and other 3rd party integrations, you'll orchestrate campaigns that meticulously track customer engagement across diverse digital touchpoints, tailoring communications for maximum impact.
This isn't just a role; it's an opportunity to apply your expertise in marketing automation to directly influence the success of our transformative journey and growth. If you're ready to be at the forefront of this exciting transformation, we invite you to join us.
Marketing Automation Management
Develop and oversee processes that ensure day-to-day operations of campaigns, lead management, and data practices for optimal email deliverability and program performance
Create lists and segmentation schemas aligned with business needs, managing data fields, segmentation, categorization, and tags within the marketing automation (MA) platform (Marketo).
Build nurture programs based on list segmentation, utilizing journeys and trigger programs to convert prospects into marketing qualified leads
Influence and expand our capabilities, including targeting, personalization, audience segmentation, and dynamic content to enhance the customer experience
Manage email builds, plan and perform A/B testing, and proactively recommend optimization opportunities for high deliverability, reach, and engagement
Build and manage the marketing automation roadmap, finding innovative ways to grow nurture lists and effectively market to them
Collaborate with internal stakeholders across multiple brands to execute campaigns, establish workflows, lead-scoring, landing pages, and email templates, working closely with the Digital Demand Center to build connected digital strategies
Continuously optimize the system for best-in-class performance, manage functionality of 3rd party integrations, and address errors affecting data transfers between systems
Quality Assurance and Compliance
Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the MA platform
Monitor email deliverability, recommend optimizations, and ensure compliance with legal and global privacy regulations, including GDPR
Data & Analytics
Build reports and dashboards to provide visibility into marketing campaign results, attribution, and performance KPIs
Understand and evaluate campaign metrics, providing continuous improvement recommendations to marketing stakeholders
Support lead generation and nurturing, verifying web forms capture appropriate information
Work with Salesforce admins to optimize the MA to CRM data flow 
Lead Management
Enhance lead generation and nurturing, verifying web forms capture appropriate information
Work with Salesforce admins to optimize the MA to CRM lead flow and develop/optimize the lead scoring model
Analyze, clean, and update system data to ensure high quality of leads and ROI
 

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