Head of CRM & Loyalty

Head of CRM & Loyalty

£55,000k plus excellent benefits

Full time permanent

Location: Newcastle – North East

Sector :- Ecommerce / Marketing / sales

Immediate hire

Our client is a market leading organisation and this is an excellent opportunity to join in a new Head of CRM & Loyalty Marketing role.

You will work closely with busienss Directors and will deliver CRM projects that will drive loyalty and spend from the existing customer base.

Key Areas:-

* Lifecycle Marketing

* Rewards Programme

* Strong data-driven, cross-channel experience

* Experience of integrated multi-channel digital communications strategies

* Maximising commercial opportunities & cost reductions

* Experience in a brand / ecommerce environment B2B & B2C

Job Responsibilities

* Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments

* Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database

* management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering

* Customer segmentation – Leading the communications strategy

* Promotional Strategy – Managing our mix of site-wide sales

* Customer Rewards Programme & Marketing lifecycles

* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.

* Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans

* Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.

* The Account Manager has a responsibility at all times to identify, develop and deliver added value and innovation from the accounts that they manage

* Manage the client review process for the nominated client.

* define and implement service management processes and measures

Person Specification

Sector: Media, Digital, Communications & Design

Degree level marketing qualification

experience in a brand / ecommerce environment

High attention to detail & marketing budget planning Essential