Digital Marketing Manager

This is a fantastic opportunity for an experienced Digital Marketing Manager to join an established and successful company in Banbury on a full-time basis for a 12-month contract period. You will be a custodian of the brand and building a growing and profitable business profile within B2C and B2B markets. This is a strategic position within a small high performing team, therefore knowledge and experience of paid searches and paid socials, as well as agency management, and digital KPIs, are essential.
As Digital Marketing Manager you will be responsible for:
* Shaping the role of search, paid media and affiliates marketing, in driving direct revenue whilst supporting the business's digital marketing and e-commerce initiative
* Providing customers with the right information and incentives a reason to shop direct within the UK and Ireland
* Owning the paid media/digital performance marketing media plan and optimisation framework (PPC, Display, Social, Affiliates) and agency resource management
* Tracking and monitoring marketing performance against the business's overall goals and to support major national campaigns
* Articulating the commercial impact of all performance marketing activities and demonstrate the breadth of work across the business that is delivering a fully optimised customer journey and to maximise ROI
* Managing and prioritising the backlog of tests, analysing and optimising campaigns aligned to the commercial priorities alongside media performance agency
* Overseeing the development and management of the affiliate program
* Recruitment of potential affiliate partners and fostering strong relationships with existing affiliate partners, providing ongoing support, communication, and motivation to maximise their performance and engagement
* Monitoring affiliate performance, analysing key metrics to identify trends, opportunities, and areas for improvement
* Creating, managing and reporting on all paid/organic social media activity alongside the Brand Marketing & Communications team. This includes, but is not limited to Facebook, Instagram, YouTube, X, LinkedIn, TikTok etc.
* Being the champion for the comprehensive performance marketing reporting tools suite, making sure all teams are working to one set of performance KPIs and inform future digital marketing strategies and campaigns to continually optimise digital marketing activity
* Executing briefs and providing support for other internal teams - this may include planning, executing activity to drive direct sales, brand campaigns or support and best practice for the B2B business
* Providing training and guidance where appropriate, to internal team members on digital marketing and social media implementation best practices and strategies
* Supporting implementation of key data, platforms, and software to enhance performance marketing
* Proactively staying up to date with latest trends and best practices in online marketing and measurement
* Liaising with Head Office to keep abreast of platform developments, contributing to global digital performance and social media strategy whilst working with colleagues from other countries to share best practice
As Digital Marketing Manager you must be/have:
* Strong paid media background, particularly in search (paid), paid social and affiliates marketing. Agency experience desirable
* Analytical skills - fluent in key reporting tools specifically GA4, Adobe Analytics, META Ads Manager etc
* Agency management
* Budget management
* Relationship and partner management
* Technical skills - practical experience and exposure to various levels of campaigns with multiple ad platforms
* Strategic - to deliver the strategic direction and planning for multiple marketing channels, to support commercial targets
* Collaborative skills - to communicate and collaborate effectively across teams and various levels of the organisation
* Decision making skills - resourceful and demonstrate a thorough understanding of key performance metrics on various channels. Being highly driven with quick decision-making skills will help orchestrate and execute large campaigns
* Commercial mindset to drive business outcomes
What's in it for you?
This is a great opportunity to join a market leader, who offers a collaborative culture. The salary is £40,000-£50,000 DOE, based on a 37.5 hour per week, Monday - Friday, with hybrid working available. You will also receive, 25 days of holidays plus bank holidays and your birthday, study support, pension scheme, end-of-year discretionary bonus, health plan and critical illness cover, sick pay, staff discounts and plenty of social events