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Job Overview
The purpose of the role is to help continue establishing, building and developing a marketing presence for the Prospero Integrated brand. The role initially will be to gain a thorough understanding of the audio visual market, the complexity of the recruitment industry, what the wider business objectives are and how marketing can contribute to achieving those.
The role will consist of working alongside our Audio Visual Associate Director and the wider team to establish what their immediate short-term priorities are, as well as taking strategic direction from the Head of Marketing to implement longer-term marketing projects, creating multi-channel marketing campaigns that are aligned with both purposes.
Responsibilities and Duties
Social Media
Content research, planning and creation
Coordinating, scheduling and posting across all social pages and platforms
Conduct market research to identify the target audience's needs, competition, and current trends
Monitoring, tracking and reporting back on engagement levels and follower growth
Email Marketing
Creating email marketing campaigns, both reactive and proactive to send to our customer base.
Monitoring key performance metrics such as open rate, click-through rate and sharing candidate insight with wider team
Adapt and refine our comms, looking at new and innovative ways of conveying our core service deliverables
Marketing Material
Creating and adapting Job Profile graphics
Creating flyers, brochures or other supporting material
Updating business card and email signature designs
Events
Help with the organization and coordination of marketing and promotional events, such as conferences, exhibitions, and trade showsPaid Advertising
Creating, managing and reporting on Social media Ads across Facebook and LinkedInWebsite
Auditing and maintaining the Prospero Integrated website, offering suggestions for future development to enhance the UX and UI
Producing new content for the website, such as videos, blogs and case studies. Working with the wider team to improve site performance
Undertaking competitor research and suggesting new ways of evolving the website in terms of design and functionality
Work alongside the Senior Content and SEO lead to implement our SEO strategy to improve organic performance
Helping to manage and track leads internally, using findings to adapt and inform future activityReputation Management
Helping to collate new reviews
Responding and replying to reviews and enquiries
Promoting reviews externally
What success in the position looks like
Delivery of consistent, quality, engaging content
Increase in engagement levels and follower growth on social media pages
Increase in volume and quality of marketing material
Generate a good quality overall review score across dedicated Audio Visual review platforms
Increase in candidate retention rate, via a communication strategy that incorporates email marketing and marketing automation
Develop a better overall consistency of branding and a clearer presence
Qualifications and experience required
Videography experience is highly advantageous
A Degree in Marketing or equivalent is preferred
Minimum 2 years of business work experience in Marketing
Key skills
Video creation and editing skills
Strong communication skills, both verbal and written
Team player with a positive and dynamic personality
Excellent planning and organisational skills
Adaptability
Strong attention to detail
Good organisation and planning skills
Creativity and writing skills
Commercial awareness
Numerical skills
IT skills
Ability to plan and report on SMART objectives
A 'can do attitude'Benefits of the role:
Central London office
Medicash benefits: Including reduced Gym, Opticians, Wellness
Private healthcare
Fast career progression - professional training and a career development plan tailored to you
Working with a dynamic, young and creative marketing team supporting a thriving international business
Joining a collaborative, friendly and positive culture that rewards hard work and success